25 August 2023
7 Best Tools to Check Website Traffic of Any Site
Are you looking for the best tools to check website traffic of any website?
Checking website traffic is crucial for understanding how well your website is performing. This type of web analytics not only allows you to understand who is visiting your site, which channels bring in the most traffic, and how traffic and other engagement metrics shift over time. It also allows you to see how you stack up against the top competitors.
In this article, we’ll explore some of the best website traffic checkers that you can use to check the website traffic of any site.
What Is Website Traffic?
Website traffic is the measurement of people who visit a website. It is measured in visits, often known as “sessions,” and is a standard approach to figuring out an online business’s effectiveness in attracting an audience.
There are several methods for measuring website traffic, but the most common way is to use Google Analytics. Google Analytics keeps track of the number of visitors to your website, where they came from, and the pages they viewed.
There are three types of website traffic:
- Organic Traffic: Traffic that comes from search engines, like Google or Bing.
- Direct Traffic: Traffic that comes from people who type your website’s URL directly into their browser.
- Referral Traffic: Traffic that comes from other websites that link to your website.
Remember that, using Google Analytics, you can see your own website traffic. However, if you want to check your competitor’s blog traffic, you have to use one of the best website traffic analysis tools that we cover in this article.
Why Should You Check Your Competitor Website Traffic?
Analyzing your competitor’s website traffic statistics can give you a lot of helpful information, such as:
- The pages and articles that are giving your competition the most traffic.
- Which keywords are your competitors ranking for?
- The channels that are getting the most traffic.
All of this information may be used to improve your content marketing strategy, link-building strategies, keyword research process, and more.
By learning what drives the most traffic to your competitor’s websites, you’ll be able to target those same keywords and topics to drive more traffic to your own website.
7 Best Tools to Check Website Traffic
Here are some of the best website traffic checker tools to analyze the website traffic of competitors or any website of your choice.
1. Semrush
Semrush is an all-in-one SEO tool for traffic analysis and also the best tool for competition research. It is the most effective tool for analyzing and monitoring website traffic.
We use this tool at Pickup WP for keyword research, tracking keyword rankings, backlink analysis, and a lot more.
To check website traffic using this tool, simply click on Domain Overview, enter a competitor URL, and click on the Search button.
Once clicked, it will give a detailed breakdown of your competitor’s total traffic.
You’ll be able to monitor essential website metrics like the volume of monthly traffic, traffic distribution by country, the search terms that bring them the most traffic, and more.
Furthermore, the Traffic Analytics tab gives the site’s unique visitors, total visits, average visit time, number of page views, and bounce rate.
This functionality is similar to viewing your competitor’s Google Analytics account.
Another handful feature is Bulk Traffic Analysis, which allows you to analyze traffic levels for multiple competitors at the same time.
Depending on your price plan, you can compare up to 200 websites. This offers you a large picture of your niche, the websites receiving the most traffic, and any traffic opportunities you may take advantage of.
The best thing about Semrush is that it is much more than simply a website traffic checker. You may also use it to perform keyword research, check keyword ranks, manage social media accounts, and more. Read out our complete Semrush review.
You can use Semrush for free by creating a free account. With the free Semrush plan, you can make ten queries per day.
For more access, take advantage of the Semrush 7-day free trial to analyze your website and your competitors’ sites more in-depth before subscribing. Premium plan starts from $108.33/mo (billed annually).
2. Ahrefs
Ahrefs is another popular tool for SEO and content marketing. It is also one of the best alternatives to Semrush. You can use it to monitor and analyze the traffic of any website you want.
Furthermore, Ahrefs crawls more than 8 billion web pages every day, with over 200 million domains in its index. It’s a lot of data, but it gives you valuable insights to help you outrank your rivals and get more traffic.
To check website traffic, simply enter the website URL into Ahrefs Site Explorer and get a quick overview of its search traffic numbers right there. It gives you an overview of the organic search traffic, domain authority, biggest competitors, organic keywords, competitor top pages, and much more.
In addition, you can also use the Batch Analysis tool to check website traffic for up to 200 websites at the same time.
Ahrefs also offers a free website traffic checker that allows you to see the search traffic estimates of any website or webpage. Plus, you can also use the Ahrefs Webmaster Tool (AWT), a free SEO tool that helps you improve your website’s SEO performance and get more traffic from searches.
However, in order to use AWT, you first need to verify your website. This step will be a breeze if your website is already connected to Google Search Console. Once your site is verified, you’ll gain tons of valuable insights into your website’s performance.
Ahrefs plans start from $83/mo (billed annually).
3. SE Ranking
SE Ranking is an all-in-one SEO solution that allows you to research keywords, track keyword rankings, and check the website traffic of sites around the world.
To check site traffic, simply click on Competitive Research, enter your competitor’s domain or page URL, and click Analyze.
The resulting overview report provides a top-level view of your competitor’s organic traffic and paid traffic. Additionally, the total number of backlinks and referring websites that point to the site.
Furthermore, scrolling down the page allows you to see more insights. These include traffic distribution by country, top-performing keywords and pages, organic competitors, SERP features, and more.
For even deeper insights, click the View Detailed Report button below the section.
For example, in the Pages report, you can see a comprehensive list of your competitor’s website pages, as well as data such as traffic share, total traffic, traffic cost, and ranking keywords.
You can sort these web pages by traffic share to quickly see which ones are driving the most traffic and collect information for your content strategy.
You can use SE Ranking’s 14-day free trial to analyze your own website or your competitors’ sites more in-depth before subscribing. Premium plan starts from $44/mo (billed annually).
4. SerpStat
Next on our list of website traffic checker tools is SerpStat. Serpstat is a suite of SEO packages that has grown from a keyword research tool to an all-in-one website analysis tool. This covers backlink analysis, rank tracking, site auditing, and traffic checking for other websites.
To analyze web traffic, simply create a free account by entering an email address, phone number, and password. Once created, you can use the search field on the homepage to enter the URL of any website and start analyzing its traffic.
The Domain Overview page provides information such as organic keywords for which the site ranks, expected search traffic, keyword position distribution, competition top pages, and so on.
You’ll also get trend data, which will show you how the site’s ranks, traffic, and keywords have changed over time.
SerpStat offers a 7-day free trial that you can use before committing to a paid plan. Premium plan starts from $50/mo (billed annually).
5. SimilarWeb
SimilarWeb is the best free website traffic checker available. This free tool gives an easy way to see the traffic on any website.
Furthermore, it can take into account traffic from social media and other sources, whereas many other traffic checkers focus solely on traffic from search engines such as Google.
To get started, select the search bar on the main page, enter a domain, and click on Search.
The Overview page provides valuable information such as total visits, bounce rate, pages per visit, and other key metrics.
Furthermore, if you scroll down, you can find more information about ranking, audience demographics, competitors, top keywords, marketing channels, and more.
On the whole, SimilarWeb’s dashboard is very user-friendly, but you might see that the information provided is somewhat limited. After all, this is a free tool.
If you want to see more in-depth results, the paid plan starts from $125/mo (billed annually).
6. Ubersuggest
If you’re wondering how to check website traffic but are hesitant to pay for a premium tool, Ubersuggest may be right for you. It is a tool from Neil Patel that offers lots of useful website traffic data.
It’s easy to use, and the UI is designed for beginners. If you have never done keyword research or traffic analysis before, this tool makes it incredibly simple.
To see a website’s traffic, enter the domain name into the search field on the Ubersuggest homepage.
The Traffic Overview page shows the overall number of organic keywords the site ranks, organic monthly traffic, domain authority, and total number of backlinks.
Furthermore, you can also dive deeper into each section of the traffic report. For example, you can expand the Top SEO Pages to get a breakdown of each published page and the estimated monthly traffic it receives.
The results also show the estimated number of backlinks and the number of shares on Facebook and Pinterest. This data offers you a basic idea of what you will need to do to outrank that page in the SERPs.
The free version of Ubersuggest allows you to search for three websites a day. Or you can use Ubersuggest’s 7-day free trial before committing to a paid plan. Premium plan starts from $20/mo.
7. SpyFu
SpyFu is mostly known as the best competitor analysis tool. It offers plenty of information about your competitors, such as their top-ranking keywords, backlink sources, ads (if any), and so on.
To check site traffic using SpyFu, simply enter the domain of the website you want to track and click on the Search button.
The Domain Overview page will show you a graph of the website’s traffic over time, as well as the top keywords that are driving traffic to the website. Plus, you can also see the website’s traffic sources, such as organic, paid, or Google Ads.
SpyFu plans start from $16/mo (billed annually).
Final Thoughts
There are several tools available for analyzing your website traffic and your competitor’s website traffic.
Checking competitor traffic will provide you insights into your market and what you can do to attract more visitors. While analyzing your own website traffic will show you whether your SEO strategies are working or not.
The best way to monitor your own website traffic is to use Google Analytics. It is a free Google SEO tool that tracks your website performance.
However, if you want to conduct in-depth competitor research and check traffic on any website, then Semrush is our #1 recommendation. Not only will it give you accurate traffic statistics, but it is also one of the best SEO tools on the market.
We hope this article helps you learn how to check website traffic on any site using the best website traffic checker.
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